Hi guys
By far the easiest way to get the job done is to use the Web Platform Installer (you would think); however I ran into a problem where the Service Bus (Windows Azure Pack: Service Bus 1.1) didn't want to install since it depended on Microsoft Windows Fabric V1 CU1 and this dependency didn't want to install properly.
Turns out that your problem might be a missing VS C++ Runtime Environment.
I installed it after downloading it here
After the installtion was successful, no more Service Bus pains!
Good luck!
Hermann